Products
Digital products developed around a defined need and examined through use.
An independent Product Lab.
Bersaglio develops digital products and tools around needs that can be defined, explored, and tested.
TAXONOMY
The work of the Lab
Products provide the clearest evidence of the practice. Tools and experiments extend it, each serving a different stage of inquiry and use.
Tools
Utilities and systems for a specific task, workflow, or technical context.
Experiments
Hypotheses and prototypes whose purpose is learning before product maturity.
Bersaglio products
Products across different domains, shaped by the same product approach.
The path from need to product
A product practice
The domain may change from one product to another, but the underlying practice remains consistent: understand the context, define the right scope, develop the product or tool, and learn from its use.
Understand
Establish the need, its context, and the people or systems it concerns.
Focus
Set the scope, constraints, and decisions that give the work its shape.
Build
Develop the product, tool, or prototype appropriate to the question.
Learn
Use evidence and observation to assess what should continue, change, or stop.
STUDIO INQUIRY
Problems worth examining
If you have an idea, feedback, a collaboration proposal, or a question around a problem worth exploring, we'd love to hear from you.